The 11th China International Cartoon & Animation Festival

April 30^th, Hangzhou animation festival came to an end. Cogito software Co. Ltd represented Canadian Toon Boom to attend this festival and benefit a lot and felt a lot.

During this show, we saw more promotions of 3D animation and toy productions than the 2D animation propaganda. Nowadays, with the invasion of American, Japanese and other countries’ animation to China, we could see the fragile of China’s domestic animation. Thin kind of fragile is not caused by the impact of foreign animation, but because of the semi-finished products which made by the Chinese market who produced the animation blindfold.

In recent years, many animation companies want to pursuit the immediate economic benefits and made a large number of copycat foreign high-tech animation. However, they ignored the 2D animations. We all know that the “Nezha Conquers the Dragon King”, “Monkey Makes Havoc in Heaven” which were produced in 1960’s and “Calabash Brothers” which is made in 1990’s. They not only impressed the audience deeply, but also won many awards nationally and internationally. 2D animation once shined a lot. If we put more money and energy and imported more cutting edge techniques, it would still attract more people’s attentions.

Is the development of 3D animation possible? The answer is of course. However, does the foreign 3D animation suit the background of our country’s development? We believe that it is not optimistic, according to the development of our animation market.

With the development of 2D animation, it is not restrained to the cartoons, but can be used in more areas. The industrialization of animation also points the direction of 2D animation. 2D animation is gradually applied to teaching presentations, dynamic graphics animation designs, advertisement and other areas. Since the audiences of the animation are increasing, the economic benefits of 2D animation are also rising. This provides motivation for the development of 2D animation. The technique of 2D animation in the future will be more tend to perfect. The picture will be more lively and smooth. The impact of the screen will be even more amazing. With the time passing by, 2D animation will form industrial chain with the development of 2D animation software, marketing of 2D animation and related industries.

Chinese animation has brilliant past; however, the Chinese animation industry fell into a trough in recent years. But the updates and developments of the animation software provide Chinese animation brand new opportunities. With the background of global economic integration and the increasingly fierce international competitions, Chinese animation should speed up and get ready for the opportunities. We should make out good animation in short time and shine in the future.