Animation industry belongs to the content industry, included in the category of cultural industry, known as the "eternal sunrise industry." The animation industry has all the characteristics of today's knowledge economy, and it covers the arts, technology, media, publications, business, manufacturing and other industries. Animation industry has great cultural advantage.
Current Situation and Prospect of 2D Animation.
Animation industry belongs to the content industry, included in the category of cultural industry, known as the "eternal sunrise industry." The animation industry has all the characteristics of today's knowledge economy, and it covers the arts, technology, media, publications, business, manufacturing and other industries. Animation industry has great cultural advantage. In the course of long-term historical development, Chinese culture has absorbed the advantages of foreign culture and maintained its independence. It has become a unique cultural type in the world, and has influenced foreign countries and made great contributions to the world culture. As a cultural carrier, Animation as well as comics in a foreign country is not only an important industry, but a cultural symbol. The foreign animation also reflects the long-standing culture of China's influence in many aspects. In addition, Chinese animation producers have long been in the animation combined the animation-production technology of the United States with Chinese national art, they tried a variety of other techniques, such as paper-cut art, ink painting, origami art, puppets, this can be a major advantage in the field of animation, which makes Chinese animation reach a whole new level.
However, with the prosperity of the world animation industry, nearly 90% of China's animation market is being occupied by foreign animation products. Compared with the development of international animation, China's animation industry has just started, its huge market potential is yet to be explored and realized.
The industrialization of animation set clear direction for the development of two-dimensional animation. With the development of two-dimensional animation, the use of two-dimensional animation is not just confined to cartoons. 2D animation has been gradually applied to the teaching demonstration, graphic design, advertising and other fields. With the increasing audience and profits gained in this area, 2D animation has obtained a strong power. Relatively speaking, post-90s prefer 2D animation, which left a deep traces in people’ minds. At the same time the development of 2D animation also led to the development of related industries. Some software companies are also committed to research and development of 2D animation software, 2D animation training is also springing up.
Looking ahead, 2D animation has great potentials, 2D animation and 3D animation will become more commercial. And they are not isolated, it can be said that 2D animation is the basis of 3D animation, 3D animation will not exist without 2D animation. Now many of the 3D animation include 2D scenes. The 2D animation has very strong vitality, it will make improvements with the expansion of its application. With the passage of time, 2D animation, 2D animation software and its R&D and marketing will combine to form industrial chains.
Analysis of the demand and necessity of the project
1. Current situation of production of traditional paper animation
The rapid development of computer technology in modern society has shape the production of traditional animation, in terms of the production method, production form and the concept of animation, high-tech conditions have to face some important issues. In fact, the technical and artistic complexity is contained due to its complexity of the concept. Here we list the drawbacks of traditional animation:
1) Relatively long period of the production.
2) Production costs remain high.
3) It consumes lots of papers and a pencils, not environmental-friendly.
4) It is not energy-saving and requires positioning ruler, size box and other related tools.
5) The need for dynamic instrumentation equipment.
6) It requires space for scripts of animation.
7) If you want to make modifications, you will need to put great efforts in finding the matched lens number.
8) If there is a need to make layered drawing, it will consume great time, material and energy.
9) You need to scan into a sequence of picture files, and then import into the coloring software.
10) Each action of animation needs to be drawn frame by frame, which is time consuming.
11) The import of the sequence picture into the special effects software is needed to add special effects, which can be time-consuming and laborious.
12) It cannot access to real-time communication between the various types of work, lack of timeliness between the communication of director and animation communication, which is not conducive to film quality control. It is not easy to have a knowledge of the production process and control accurately.
13) The industry communication is inconvenient, it cannot connect with the international popular animation because of different production system.
14) It is very hard to reuse the repeated object, you will need to find the previous animation card which is time-consuming and laborious.
Create a paperless animation production mode
2. The creation of 2D animation paperless production workflow
Toon Boom Harmony is a popular 2D animation software around the world, it is believed to be the actual industry standard. Currently most European countries and the United States see this as the software of choice for the production of 2D animation. The software system is particularly suitable for the use of large studio, the team makes collaborations to complete a long film-level animation. You can easily manage multi-set TV animation, each scene of each episode is displayed in classification list, which is very convenient to search things. The animation software system can also create a batch rendering server, so that a specialized rendering machine is set up, you can automatically submit the animation series rendering, thereby achieving efficient use of computer resources.
Toon Boom Storyboard Pro is the first choice for artists to create digital storyboards. The development of Storyboard Pro enables experienced storyboard artists to greatly accelerate the creative process and modify the process, the use of advanced graphics tools can provide artistic freedom. Whether it's an individual project or a studio environment, all the storyboard artists can benefit from this powerful tool. Storyboard Pro is a powerful tool for adding value to your projects whether you're creating games, taking photos, or animating. Use this Emmy Awards-winning technology to design your games, animated TV shows and feature films.
3. The creation of paperless animation industry model
Paperless animation is a kind of new creation method which is gradually matured and perfect with the development of Computer Graphics (CG) technology in recent years. It is an integral part of CG creation. It doesn’t need heavy investments and risks are low. So the new animation company has generally accepted and adopted a paperless animation process.
Paperless animation is completed on the computer, it uses the new workflow of tablet (pressure pen) + computer + CG application software. The painting ways are very close to the traditional drawing on paper, it can make transition easily from paper painting to this platform, and it can also greatly improve efficiency and make it easy to modify and export, these features make this work quickly.
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